Devostated

In developing my initial ideas for my viral for the Subculture website I wanted to run with this idea of a group of people filming the journey to a secret underground gig. using handheld camera or phone camera. following them through a serries of backstreets and alleyways etc until they reach the gig. The gig would look very much thrown together with a makeshift stage and bar with the band playing the new and exciting music found on the website. There would also be suble use of the Fred Perry logo within. The idea being that only the Fred Perry people would be in the know and know where to findd the gig. I knew it was ambitious but I was excited to give it a go. I asked for one or two opinions at college. Only to be shot down and told that it reminded someone of an advert from a short time ago. Then I was shown this video...



This was basically what I had in mind...GUTTED!!!

More Virals

I have identified a certain kind of viral campaign that I can emulate for the Subculture viral. These are examples of the style and tone of what would like to acheieve for my concept. they are not as light-hearted as most of the virals I have looked into recently. They are the kind of virals that sort of make you think about how they have been made and seem to have an underpinning idea being represented by the film.

The first is BMW films. Instead of producing a set of adverts that focus solely on their cars, BMW colaborated with influencial film directors to produce a series of short films which featured the cars in a variety of film style scenarios.





The viral I found to have the same kind of tone that I am aiming for is this ad from Marc Ecko. He is the frontman to the Ecko Unltd, a popular streetware brand with its roots in the skating and tagging culture. Here he is filmed tagging a very important plane.

Worst Advert EVER!!!

I'm not going to dwell on this too much. I'l only get carried away and lose focus on what I was trying to say like the Go Compare thing. All I'll say is this is a master class in how not to make an advert. I can just imagine how the meeting to dicuss this advert went..."Okay everyone we need to make an advert for our company and the services we offer. How much cash do we have spend on a really good advertising campaign? Nothing eh? Shit!"... ... ..."Earyar boss! I've just got given a video camera for me birthday. I'll make us an advert and I'll get me kids involved. Everyone loves kids."

Three hours later...


EDIT...it no longer exists...it was that bad. But check out the link to the website and their reasons behind such a shoddy advert. It must exist somewhere on the web.

Viral Ad Campaigns

looking into the various competition briefs from the D&AD website, I have decided to give some viral marketing a go. De Facto (a company I will be looking into later) have asked for a viral marketing campaign for the Fred Perry Subculture music website. I am looking forward to this as I like the concept of viral marketing and I think it is an interesting style of advertising that suits the modern world we live in. The first thing I decided to do when opting for this breif was to find some really good examples of viral advertising that would help me get in the mood to create my own.

The first ad I remeber seeing from back during my research on my "water" project with Rory. The rough and tumble, handheld camera technique used in this ad almost makes this seem real. apparently, that is what Qucksilver were going for when they made it. You can see how this could be passed around from person to person via e-mail.




This next video is an advert for Volkswagen cars. The idea behind it being to change peoples behaviours for the better. Some point being made about climate change. But illustrating it in a fun and interesting way.



The last is a viral I remember being sent a link to a little while back. A company promoting their guitar tutorials made a simple video of a bloke playing a guitar in an amazing way. The company push the idea that he learnt to do this through their website and hope that others are inspired to do so.

I hate the "Go Compare" Tennor Adverts

I just want to use this blog as a platform to vent my frustrations over the new Go Compare adverts. I simply hate them. For anyone fortunate enough not to have seen them, the basis of all of the adverts is as follows...two people are discussing insurance in any everyday environment "but how do you get the best deal...blah blah???" Then on cue, from out of nowhere and properly randomly, a fat bloke in a tuxedo and a stupid mustache pops up and starts to sing in an opera style some blah blah about the services available on gocompare.com and how amazing it is...i think that is how it goes anyway. By this point i have reached for the remote and hit the mute button with reflexes that would make a ninja cry (this aversion was fine until they started sing-along lyrics on the screen with the adverts) At first I thought they were a bit annoying. But they keep coming on the telly when i least expect it. To me it represents the worst in advertising. Annoying character sings annoying jingle which gets stuck in your head if you lose the remote. I know what some people might say "if you talk about it and the song gets stuck in your head then that must mean the adverts work blah blah" and all that noise...WRONG!!! I hate the adverts so much I never intend on using the website until they ditch the crap adverts. Much like I did with Iceland before they binned Kerry Katona. I don't claim to be an advertising genius by any means. My idea of a good advert is anything with Mr. T in at the moment. I just think that it is a poor attempt to capture the magic that the Compare the Market.com adverts have made with Aleksandr the meerkat. Not a fantastic advert campaign because I imagine that more people compare meerkats than compare the market when they get some down time. But at least the meerkat makes me laugh. I don't even mind the idea of legends of rock and roll trying to sell me insurance...or butter. All I want is a warning that one of those Go Compare adverts is coming on so I know when to leave the room.

I'm not going to put an example video on here right now because I hate the adverts so much. If you have to see it though, hop on YouTube and satisfy your curiosity...I bet you'll only do it the once.